I was tasked with creating a branding catalog for an old design I've made in the past. I decided to redesign and rebrand an old client project for an organization at my college that revolved around leadership, morality, skills, and independence. The organization consisted of two branches, one geared towards women (LEAW) and the other geared towards men (LUAM). The catalog explains the definition of a brand and what it's mean to accomplish. It then goes on to explaining the featured brand's personality and style, color schemes, icons, proper brand use and improper brand use.
